About Us

Mission Statement

At Noor’hGul, we are more than just a brand – we are a movement. Founded and led by a visionary female, our mission is to empower individuals through innovative and sustainable fashion. We believe that clothing is not merely an external expression, but a powerful means of self-discovery, confidence, and self-expression. Our label seeks to break societal norms and redefine the fashion industry by offering unique, high-quality garments that inspire and uplift.

Through our dedication to exceptional craftsmanship, meticulous attention to detail, and ethical production practices, we aim to create a positive impact on both our customers and the environment. Our textiles are carefully sourced, utilizing sustainable and eco-friendly materials that minimize harm to our planet. We strive to set an example for the industry by championing transparency, fair trade, and ethical working conditions throughout our supply chain.

We celebrate the beauty of everybody and aim to foster a culture of body positivity and self-acceptance. By encouraging our customers to embrace their unique style and embrace their authentic selves, we aim to instill a sense of empowerment and confidence in each individual who wears our creations.

About the Founder

Mehreen Zaidi comes from an artistic roots holding a degree in Textile design from a prestigious institute National Collage of Arts. She explored early years of her career in experimenting with various textile techniques producing a diverse range of surfaces in designs. From intricate embroideries to bold prints, from textured weaves to sculptural felts, creations showcased her versatility as a textile designer and offer a rich sensory experience to the viewer and wearer, also shared her experience and knowledge at fashion school (PIFD) as a lecturer. Later, on the bases of her vast occurrence Zaidi decided to startup a clothing company producing customized fabrics for multiple fashion brands of Pakistan which eventually shaped up into an online clothing label “Noor’hGul”.

Her designs reflect a harmonious blend of classic elegance and contemporary flair, resulting in garments that are both timeless and on-trend. Driven by a strong sense of social responsibility, Zaidi is dedicated to building a brand that prioritizes sustainability and ethical practices. She believes in the power of fashion to effect positive change and is committed to minimizing the environmental impact of her designs. By sourcing eco-friendly materials, employing ethical production methods, and promoting transparency throughout the supply chain, she aims to set an example for the industry and inspire others to follow suit.

Mehreen Zaidi embraces technology and digital innovation to reach a global audience. Her online platform of Noor’hGul not only offers a seamless shopping experience but also provides a space for community engagement, where customers can share their personal style, stories, and connect with like-minded individuals.

Introducing Our CoFounder

Shoaib Nawaz Khilji, the exceptional individual who brings a unique perspective to the clothing industry as an engineer turned creative mastermind. With a background in engineering, Mr. Khilji possesses a meticulous attention to detail and a problem-solving mindset that sets them apart in the world of aesthetics and design. As a co-founder of our clothing label, Shoaib plays a pivotal role in managing the marketing department, infusing it with a fine eye for aesthetics and a passion for innovation.

Drawing on his engineering expertise, Mr. Khilji approaches fashion marketing with a systematic and analytical mindset, ensuring that every aspect of our brand's message is strategically aligned. He has a keen understanding of consumer behavior, market trends, and data analysis, allowing him to develop effective marketing strategies that resonate with our target audience.

He has a deep understanding of how to leverage digital platforms and technology to create impactful marketing experiences. Whether it's crafting compelling social media campaigns, developing visually stunning website designs, or utilizing emerging marketing tools, he stays at the forefront of innovative marketing techniques to ensure our brand stands out in a competitive market.

Together with his fellow co-founders, Mr. Khilji being an MBA envisions a future where Business management principles and artistic expression intertwine seamlessly, creating a harmonious balance that elevates our brand to new heights. His contributions to our clothing label exemplify the power of unconventional backgrounds and the magic that can unfold when diverse perspectives converge in the world of fashion.